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Siri is Broken - Here's How Apple Plans to Fix It... (Next-Gen Siri)

por Similartool.AI     Actualizado Jan 30, 2024

Amidst rising criticism, Apple acknowledges Siri's shortcomings and signals a major overhaul. A forward-looking Apple is poised to reveal next-gen enhancements that may redefine voice assistants.

1. Siri's Limitations in Context

Apple's Siri, once a groundbreaking voice assistant platform, currently appears as an embodiment of stagnation in a rapidly evolving digital era. Indicative of Siri's standstill, users often encounter scenarios where attempts to interact result in Siri directing them towards generic web search results. This tendency not only diminishes the user experience but symbolizes the assistant's inability to evolve beyond superficial query resolution. Essentially, Siri feels like a relic, inadequate in understanding nuances in natural language and unable to keep pace with modern expectations of a digital assistant. Such an experience can lead to increased user frustration, driving them away from utilizing the service altogether.

The dissonance between Apple's portrayal of Siri as a continuously improving feature and the reality of its dated functionality has led to a clear disconnect. Each new iOS update announces enhancements and new capabilities for Siri, yet the user experience feels akin to technology of a bygone era. The disenchanted user base has echoed their discontent across various platforms, questioning Siri's role as a true assistant. From the inability to understand divergent vernaculars to problems with localization of services and features, the voice assistant's capabilities have lagged behind those of competitors like Google Assistant and Amazon Alexa.

2. Recognizing the Need for Overhaul

Even within the walls of Apple's Cupertino headquarters, there's an acknowledgment of Siri's developmental plateau. Circulating reports suggest that Apple employees themselves have reservations about the future of Siri; showing signs that they have all but abandoned faith in the assistant's current trajectory. Some insiders reportedly question whether Apple can address Siri's numerous pain points without a comprehensive reboot. This sentiment was further reinforced when an internal team regarded demonstrations of Siri's integration with forthcoming products as underwhelming. The accumulation of these tensions implies that significant pivots in Siri's development are necessary, not just incrementally improved updates.

To alleviate these concerns, Apple may be looking at AI models that represent a quantum leap from the current Siri infrastructure. Instead of the dated, database-dependent architecture, the next-gen Siri could employ LLMs to process and understand complex language patterns, offering human-like interactions. Apple's rumored initiative suggests a push for a 'Siri 2.0' - a technologically revived voice assistant programmed to learn, evolve, and pivot in response to the ever-changing digital landscape. This imagined overhaul, while being cautiously optimistic, is bolstered by media reports and expert analyses that hint at an Apple that's preparing to finally leap forward, closing the chasm that has formed between its assistant and competing artificial intelligences.

3. Under the Hood: Technology That Fuels Next-Gen Siri

The underpinnings of the next-gen Siri are expected to be a stark departure from the current iteration of Apple's voice assistant. The modern AI landscape demands algorithms that can adapt, learn, and provide nuanced responses - capabilities far beyond Siri's 2011 foundations. Apple stands ready to pivot toward these cutting-edge technologies with an LLM approach. These AI models can engage in deep learning and absorb vast data sets to facilitate advanced text recognition, translation, prediction, and human-like interaction. Such a leap forward would likely result in a Siri that can understand broader contexts, recognize the user's intent more accurately, and deliver on the promise of a true digital assistant.

On-device processing via Edge AI could also play a pivotal role in Siri's transformation. By taking advantage of Apple's existing Neural Engine - part of its A and M series chips - the company could maintain strong privacy controls by processing AI tasks locally and avoiding data transfers to remote servers. This would potentially result in a faster, more reliable Siri that maintains Apple's high standards for data privacy. The focused shift to on-device AI aligns with Apple's holistic approach to building ecosystems that are not only technologically advanced but also secure and user-focused.

4. Integration with Apple Ecosystem and Real-World Use Cases

To realize its vision of a next-generation Siri, Apple must seamlessly integrate the assistant into the broader ecosystem. Enhanced Siri should not only understand and execute commands but should also anticipate needs and provide proactive assistance. For instance, an AI-driven Siri might be able to prioritize emails, summarize messages, comprehend and contextualize notes, and even remember personal preferences and information upon request. Ideally, Siri would become not just a reactive tool, but a proactive partner, assisting with workflows, daily routines, and a wide array of tasks in an intuitive manner.

Moreover, the enhanced Siri should excel in context-aware interactions across multiple languages and dialects, providing a flawless experience not only on iPhones but also on other Apple devices such as iPads, Macs, and HomePods. The goal is to have Siri work consistently and efficiently, whether it's for setting reminders, managing smart home devices, curating music playlists, or navigating through Apple Maps. In addition, users expect improvements in Siri's third-party app integrations, enabling better control and access to a multitude of services with just voice commands. Apple's commitment to excellence in the ecosystem must be reflected in the experience delivered by Siri - an experience that is personal, connected, and adaptive.

5. The Speculation of Exclusivity and User Concerns

While Apple's intentions to overhaul Siri are ambitious, there is growing speculation around the accessibility of these advancements. There's a fear that a new, more powerful Siri might be exclusive to the most recent iPhone models, effectively mandating hardware upgrades for users seeking the improved assistant. This concern is rooted in an observed pattern of technology companies incentivizing product upgrades through exclusive features on new releases, a form of planned obsolescence that can alienate users of older devices. When considering the potential exclusion of existing iPhone users from upcoming Siri improvements, the discussion naturally extends to the broader implications for Apple's business model and user trust.

The possibility of exclusivity draws attention to a critical issue: the balance between driving innovation and maintaining inclusivity. A next-gen Siri limited to new hardware could result in frustration among Apple's customer base, particularly those who do not wish or cannot afford to upgrade regularly. Customer feedback indicates a preference for a more equitable distribution of advancements, ensuring that users with a range of Apple products can benefit from Siri's enhanced capabilities. Apple is thus positioned at a crossroads, tasked with making decisions that will inevitably influence their future in the competitive landscape of voice assistant technologies.

6. Expert Perspectives on Siri's Flaws

Siri has been Apple's flagship voice assistant for quite some time, yet experts in the tech community express a unanimous consensus: Siri is effectively broken. Analysis by tech enthusiasts who have closely followed Siri's evolution highlights its stagnation; the technology feels archaic, akin to software from 2011 running on the advanced hardware of 2024. The frustrations are not confined to critics - a cursory glance at user comments across numerous videos reveals dissatisfaction with the assistant's failure to replicate advertised features. A significant aspect of the critique surrounds Siri's reliance on the web for answers which often leads to dead-ends for users seeking direct information, similar to sending someone in quest of knowledge to a library rather than providing a straightforward answer.

Not only consumers, but even Apple's employees are reportedly disillusioned with Siri's current state. Allegations of internal discontent suggest that employees harbor doubts about the feasibility of remedying Siri without a comprehensive redesign. Reports like the one from 'The Information' last year emphasize the gravity of the situation, depicting scenarios where internal teams were underwhelmed by Siri's demonstrations and considered alternative voice control methods for upcoming products like Vision Pro. These anecdotes reinforce the notion that Siri's issues are deep-seated, calling into question Apple's ability to execute an effective fix.

7. Technological Overhaul and AI Advancements

A crucial factor raising questions about Siri's impairment is technology itself. At its core, Siri operates on what now appears to be antiquated software, especially when compared to the modern and sophisticated LLMs that power today's AI assistants. Reports suggest that Siri, which relies on a static database of words, struggles with dynamic conversations and falls short in understanding context outside of its programmed knowledge. This contrasts sharply with LLMs, which, through deep learning and vast data sets, excel in natural, conversational, and contextually-aware responses, thus setting the stage for a generational leap in the tech giant's voice assistant offerings.

But it's not just about keeping up with advancements in AI; Apple's approach to privacy is also shaping the next iteration of Siri. The transition to an on-device AI - or Edge AI - could enable Siri's next-gen model to operate without transferring data to remote servers, thereby reinforcing Apple's commitment to user privacy. By processing AI tasks locally on Apple's neural engine, the company could maintain its strict control over data while simultaneously improving response times and reliability. These anticipated improvements form the critical backbone of Apple's reported attempts at a Siri that lives up to the demands of modern users, ensuring privacy without compromising the evolving expectations of AI interaction.

8. Consumer Reactions and Upgrade Implications

The prospect of a next-gen Siri revamp is not met without trepidation from Apple's consumer base. Discussions among users veer towards the concern that improvements would be tethered to the acquisition of newer Apple devices, potentially alienating a significant portion of loyal users. With voices echoing the sentiment that requiring an upgrade to the latest and greatest iPhone to utilize an improved Siri would mirror an unpopular 'Windows Phone scenario', there's a palpable unease about possible exclusionary tactics. More than a strategy to offer leading-edge technology, it could be construed as a move to compel consumers towards a product refresh, an approach that may lead to discontent among those with still-adequate older models.

Further stirring the pot is the sentiment that withholding the next-gen Siri from older devices could spark a backlash, leading to an exodus towards Android and other platforms perceived as more inclusive. Customers opine that a financially motivated gatekeeping would be a step in the wrong direction, disregarding the values of a post-Jobs Apple that had once been pioneering and consumer-oriented. The narrative turns to a broader reflection on Apple’s philosophy, contrasting a potential avant-garde Siri 2.0 with what is deemed as a less innovative approach in other ventures such as Apple Music and Apple TV. Thus, a comprehensive Siri upgrade symbolizes more than just a product evolution; it touches upon Apple's overarching brand and market strategy.


For years, users and experts alike have identified limitations in Siri's performance, pinpointing reliance on web search results, poor comprehension of diverse accents, and outdated technology. However, Apple is reportedly planning to introduce a next-generation Siri that utilizes large language models (LLMs) and on-device AI to improve usability and functionality. This new version promises better comprehension, meaningful integration with iOS, and proactive assistance features that could potentially require new hardware for full functionality, igniting discussions about accessibility across various Apple devices.